Now in beta · Sydney
The personal stylist that lives in your phone.
by EDIT understands your real wardrobe and creates looks you'll actually want to wear, every day, without buying anything new.
Getting dressed shouldn't require more clothes, just more clarity. You already own pieces you love, pieces you've forgotten, pieces you never know how to wear. by EDIT sees what you own, learns how you dress, and helps you decide what to wear, without endless scrolling or unnecessary shopping.
Founder perspective
by EDIT was created by its founder, Leila De Seta, a stylist with 20+ years across Brazil, Europe and Australia, including wardrobe/costume styling, runway shows, major artists' live performances and editorial work. After years of seeing women with full wardrobes and nothing to wear, she wanted to solve the problem at its source. She also believes what goes unused should go back into circulation, not sit in a closet, the thinking behind Bazaar. by EDIT brings real styling methodology into AI, so the technology follows the styling logic, not the other way around.
One wardrobe, different ways to use it
EDIT — Your everyday styling, built around your life and what you already own.
Add your clothes and by EDIT reads each piece properly, not just a title and a colour, but its formality, structure, warmth and more, the way a stylist actually thinks about a garment.
Edie styles you through one of seven real lenses: The Parisian, The Minimalist, The Modernist, The Editor, The Protagonist, The Conceptualist, The Occasion, each a real methodology, not a mood filter. One considered look, not endless options.
Save looks you love, skip the ones you don't. Every choice sharpens how by EDIT understands your style. Zero AI, your call entirely.
A look isn't successful until you actually wear it. This is the one signal that feeds cost-per-wear and everything downstream, not what was suggested, what was genuinely worn.
Your daily styling - the same engine, running every day.
Pack fits airlines, hotels, travel brands, co-branded packing guides, destination capsules, and the retail moment when a trip calls for a piece she doesn't own yet.
Why different: Not a copy of the daily styling engine with a suitcase icon, packing is solved as its own problem, with its own logic.
When a piece stops earning its place, Bazaar turns it into someone else's next favourite, peer-to-peer resale, fed by the same real wear data as everything else in the app, so it knows what's never worn without guessing. Listing photos must be freshly captured, never a reused catalogue image.
Why different: No other wardrobe app closes the loop into resale, and none of them know what to sell because none of them track what you actually wear.
For brands
Built by a stylist, styled by real methodology, a different kind of partner than the usual app placement.
Pack fits airlines, hotels, travel brands, co-branded packing guides, destination capsules, and the retail moment when a trip calls for a piece she doesn't own yet.
A contextual shelf for retail partners when a look needs a piece you don't own, every recommendation spans a budget, a mid-range and a premium option, so good style isn't gated by price.
Seven styling lenses as a ready framework for co-branded content, and a shoppable moment wherever a look calls for a piece she doesn't own.
Currently in beta, Sydney-based, nothing recommended that hasn't earned its place.
For stylists
by EDIT supports stylists with client work, content creation and styling services, built on the same methodology behind the consumer app.
Personal style
by EDIT isn't here to tell you what you should wear, it's here to help you discover what feels like you. Some days that's minimal, some days bold. There is no by EDIT look. There is your look.
Practical clarity
You photograph your wardrobe once — a single piece, or a full look in one photo — and Edie reads each piece: its formality, structure, warmth and more, then builds looks from what's actually in your closet, matched to real weather and your day.
by EDIT shows you what's sitting unused and what your wardrobe could be worth — with Bazaar, our own resale platform, right there to turn it into something else.
Currently in beta, Sydney-based. Join the waitlist for early access.
Quick answers for teams assessing fit before a partnership conversation.
Yes. We are a Sydney-based beta platform with active product development, which lets partners shape scoped pilots, validate outcomes early, and influence roadmap priorities.
Three to start: travel (built around Pack), affiliate retail, and editorial content using the seven styling lenses.
Every partnership starts with a scoped conversation — implementation depends on the format, from a simple content collaboration to a deeper product integration.
No — by EDIT is Sydney-based today, but partnership conversations aren't limited by geography.
By whether the collaboration would genuinely improve a real look for a real user — the same standard the product itself is built on.
Join the by EDIT beta. Get early access when we open beyond Sydney.
Join the waitlistCurrently in beta · Sydney
